I call it the social revolution.

Myspace helped it; Facebook secured it; and Twitter has continued to evolve it.

I remember when the @TorontoMarlies account had just a few hundred followers. A year ago the Twitter stream had a little more than 5,000. Today the Marlies launched their Instagram account announcing it to 18,625 tweeps. Times are definitely changing.

It was decided that the initial search for a new Marlies in-game host would be conducted almost completely through social means by introducing the #MarliesHost hashtag for entrants to include in a tweet when ...